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Autumn 2021


Peter Oswald – Mayr-Melnhof Karton
Helmut Spiehs – Binderholz Bausysteme
Per Kristian Egseth & Pernilla Thessén – AFRY X


Smart forestry
Global consumer behaviour

Sustainable packaging

AFRY Insights



Browse the gallery to read the articles in this issue


Dear reader,

Wherever and whenever AFRY is involved, we help our clients to safeguard successful, long-term, sustainable development and play a part in creating a more sustainable society for future generations. Finding new solutions to old problems is exciting, with digitalisation always top of mind.

The Covid pandemic treated bio-based industry sectors differently: Wood products were impacted far less than anticipated and the sector’s healthy growth continues, driven by megatrends and valued functional properties of wooden raw material. In his interview, Binderholz Bausysteme's Managing Director Helmut Spiehs, emphasises digitalisation as means to capitalise on superior qualities of wood in construction through standardisation in design, production and construction.

Mayr-Melnhof Karton CEO Peter Oswald shares with us his company’s strong strategy, which builds on cartonboard- and paper-based packaging solutions that serve sector needs such as recyclability and plastic substitution.

AFRY’s strategic investment in building a strong position as leading digital transformation partner is AFRY X, led by Per Kristian Egseth and Pernilla Thessén. On the following pages, they describe how they aim to boost broader digital transformation across AFRY to achieve a more sustainable society with our clients and partners through digital solutions, one of which is AFRY Smart Forestry.

Growth in the forest-based sectors emphasises continued need for wood and biomass raw material, with sustainable forest management a key factor for future success. This, however, is challenged by possible limitations on wood harvesting in Western Europe. Demand growth would in such case drive the sourcing to areas where sustainable forest management practices are not as widely applied.

We hope you enjoy and value our selection of topics and welcome feedback as well as comments to further improve our magazine. As always, we remain curious and make it our mission to bring you new ideas, perspectives and insights to prepare you for what is coming next. As we say at AFRY: We don’t care about making history. We care about making future.

Enjoy reading!

Saara Söderberg
Vice President
AFRY Management Consulting

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