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Autumn 2023


Water stewardship
Pulp price volatility
Mining, minerals and metals
EU Taxonomy - Green transition

AFRY Insights


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Dear reader,

The path to net zero is broad, complicated and long. And, while we’re irrefutably on that path, in many cases we haven’t taken the plunge yet. Like the diver on the front cover of this edition, we’ve changed our clothes and have been climbing higher and higher, in preparation to take the deep dive. Yet we’re still contemplating. When are we going to run and jump?


In this edition of AFRY Insights magazine, my brilliant colleagues discuss and explore various complexities and obstacles that must be navigated on the path to net zero – also in dialogue with our clients, who appear in various articles to provide further perspectives, as they do in our daily work together, when we address business challenges and find ways forward.


Topics vary from the navigation of complex sets of regulations that have the EU Green Deal at their centre and are mandatory to drive change forward, to the evolving role of the forest amidst the reality of climate-change adaptation.


Join us as we share the latest insights into consumer behaviours, thanks to our renewed survey, and as we lay out the roles of the EU Taxonomy and CSRD, to name just two, in the strategies that will bring us forward across industries.


In this age of generative AI, we challenged ourselves to come up with original thought leadership straight from the minds of our experts, to provide our customers and community with new perspectives and food for thought. While it seems impossible to declare anything "AI free" these days, we hope you enjoy reading this fresh set of insights and join the discussion as we move together towards “Making future”.


We look forward to continuing the discussions with you!


Saara Söderberg

Vice President

AFRY Management Consulting

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